Tuesday, July 19, 2005

The ce-real world

I'm old enough to have stopped basing my choice of cereal on what prize is included in the box.

You have to send away for the good ones, anyway.

A dairy tragedy recently befell our household; we ran out of milk. So when I went to the store to get some more, I made my way to the dairy section by way of the cereal aisle. It really doesn't matter what I'm getting -- milk, bread, a Toyota -- I'll always try to hit the cereal aisle to see if there's anything new.

Much to my surprise, I saw Peanut Butter Cookie Crisp. Ignoring the almost $5 price (and no, I'm not going to complain about how cereal is so expensive it must contain some kind of rare earth element), I picked up a box to sample it.

It's my duty.

It's actually pretty good. It doesn't taste exactly like Cap'n Crunch's Peanut Butter Crunch. It's a little more like Reese's Puffs, but without the hint of chocolate. Perfect for snacking on while I'm at work, although you tend to accumulate peanut-buttery powder on your fingers after a dozen handfuls or so.

I like it better than regular Cookie Crisp. Unless I got a bad box or something, it tastes like they changed the flavor in it -- for the worse, alas.

But if you want to get right down to it, Cookie Crisp has been on a downward slide since they got rid of Cookie Jarvis. First they introduced the Cookie Crook, whose efforts were foiled by the cereal-shilling wizard. Then the wizard disappeared and Cookie Crook faced off against a Keystone Kops kind of police officer. A dog was added as a companion for Cookie Crook, and now, it seems, the dog is the main mascot now.

This strikes me a little funny, considering that Cookie Crisp used to be made by Ralston Purina, which was also responsible for Purina Dog Chow.

So feel free to chow down.

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