I forgot about the Super Bowl until just after halftime, and the only reason I remembered at all was because I wanted to check out this year's crop of ads.
Some of them I'd seen before (one of the Coke ads, I saw in the theater before "Clerks 2" months ago), and most of the others didn't impress me very much.
I checked out the rest of the ads later on the Intarwebs, and when I saw the FedEx spot, the first thing I thought of was, "Oh man, I have to check Bad Astronomy for this one."
Phil Plait does not disappoint. Check it out. Feel free to read more while you're there. Lots of good stuff. Here's the commercial if you missed it.