If those Pillsbury or Betty Crocker folks were smart, they'd market a cake mix that, instead of being a specific flavor (chocolate, spice, rainbow chip), was generic. With small additions of your choice, you make the cake you want.
Sometimes you want to make a homemade cake, but you just don't have the time to sift the flour and all that jazz.
I'd call it Scratch.
"This cake is terrific? Is it a mix?"
"I made it from Scratch!"
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